Available for freelance from Jan 2025

I’m ariel  — an experienced interdisciplinary designer creating products & digital experiences

FAQ

How much do you charge for UX/UI design freelance and contract?

I charge an hourly rate of  $90 USD for UX/UI design services or a day rate of $680 USD. For Australian Clients my hourly rate is $125 AUD an hour. An hourly rate allows for flexibility and ensures that you only pay for the time spent directly on your project. Time tracking is used to maintain transparency and fairness in billing. Fixed price quotes can be arranged for Brand and Website projects upon enquiry.

What is your UX process?

My UX process entirely depends on the product, its purpose and value, user needs, business needs, available data, and the commonality of the product type to leverage existing patterns and conventions. Based on these factors, I construct a UX process catered specifically to the product. If there is an existing product, I begin with a UX audit of the current experience and review any existing user feedback data. The level of depth in this step also depends on budget and resources. Additionally, I may map out data and user journeys to visualize interactions and identify critical touchpoints. This holistic and adaptable approach ensures that the final product is user-centered, functional, and aligned with business objectives.

Why did you choose UX/UI design?

I was drawn to UX/UI design because it merges technology, usability, and aesthetics. Designing digital solutions that are not only visually appealing but also functional is incredibly rewarding. It's fascinating to see how design influences user behavior and helps them achieve their goals. Every design element, like adding shadows to a button, plays a crucial role in enhancing the user experience. Additionally, I am great at problem-solving and making the complex simple, which allows me to create intuitive and seamless user experiences.

What tools do you use?

For design and prototyping, I primarily use Figma, which is essential for all my design needs. For brainstorming, data collection, organization, and information architecture, FigJam is my go-to tool. When building websites, I rely on Webflow for its powerful and flexible web design capabilities.For business management tasks like time tracking, contract generation, and invoicing, I use Fiverr Workspace (formerly known as And.co). For creating logos, Adobe Illustrator is my preferred software, while Photoshop is indispensable for crafting detailed mockups. Additionally, I use Canva to create design templates specifically tailored for my clients, enabling them to maintain brand consistency effortlessly. Sublime Text is used for coding, and Apple iCal for managing my calendar. To stay organized with tasks, I use the Superlist app and Notion for documentation and organization. For communication, I rely on Slack and WhatsApp for chat functionalities. Bear serves as my primary note-taking app, and IconJar is an excellent resource for organizing icons.

How much does it cost to design and build a custom webflow website?

The cost to design and build a custom Webflow website can vary widely depending on several factors such as the complexity of the design, the number of pages, custom functionality, integrations, and any additional services like brand or asset creation. Generally, for a high-quality custom Webflow website, the cost can range from $5,000  - $20,000 AUD, with the median cost being around $10,000 AUD.

Are you open to full-time opportunities?

Yes, I am open to the right full-time role that allows me to take ownership of a product and dedicate myself to creating an exceptional experience.

What people say
She did an exceptional job. From the beginning, she demonstrated a high level of efficiency and professionalism. Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life. Ariel was able to produce high quality supporting visual assets and ensured every element was polished and cohesive. Throughout the project, she communicated clearly and met every deadline. She was also able to efficiently convert the design into a Webflow site. I am extremely satisfied with the results and would highly recommend Ariel to anyone looking for high quality design work.  
Andrew Pitts
Founder & CEO @ Polinode
Ariel is one of the most meticulous designers in her space. Coupled with her keen eye, she's also extra careful with user experience - and goes beyond just "making it look good". With an agile approach, she iterates through design quite closing with developers, to ensure that the designs are not purely aspirational, but also achievable. She's an inspiration, with a genuine passion. I have no doubt in her becoming a figurehead in the community in the not so distant future!
Staff Software EngineerStaff @ GitHub
Working with Ariel was a great experience. 
She came into a project and really took control of areas that were complex for our UX and UI requirements. 
Highly recommend her for any project.
Sam Hussey
Co-Founder & CEO @ Deployable
Ariel has been a pleasure to work with. She is a very talented designer, very open to listening to others perspective but equally able to defend her position based on her experience and expertise. This balanced and collaborative approach, combined with her talented skillset, and passion for user-centred design results in her achieving beautiful and effective experiences for users. Ariel is a bright light for the design community, and am looking forward to seeing her contributions to the field.
Lead UX researcher @ Skedulo

Capabilities

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