I’m ariel  —  a senior designer creating  products, brands, & experiences.

Workcover QLD — insurance
Product design
Design system
Web portal
App
Got2go — Travel & Accommodation Booking
UX UI
Mobile
Web
Brand
FCFCOA — Online Forms
UX UI
Flow Design
Logiqc — Risk Management Solutions
Product design
Website Design
UX UI
Brand
Deployable — Link App Builder Startup
Product design
Website Design
UX UI
Clubworx — Gym Management Product
UX UI
Product design
Web
App
Baskin Robbins — Australia
Brand
Art direction
Digital Design
Overbit — Crypto Trading
UX UI
Product
Web
Agency Website Collection
Web
Birdy — Team check-ins
Product design
UX UI
Flow Design
UX/UI  — Miscellaneous
App
UX UI
Web
Razoo — Accounting product
Brand
Web
Land & Property projects
Brand
Web
Luxebid - Art Auction online
Brand
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Capabilities

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FAQ

What is your UX process?

My UX process entirely depends on the product, its purpose and value, user needs, business needs, available data, and the commonality of the product type to leverage existing patterns and conventions. Based on these factors, I construct a UX process catered specifically to the product. If there is an existing product, I begin with a UX audit of the current experience and review any existing user feedback data. The level of depth in this step also depends on budget and resources. Additionally, I may map out data and user journeys to visualize interactions and identify critical touchpoints. This holistic and adaptable approach ensures that the final product is user-centered, functional, and aligned with business objectives.

Why did you choose UX/UI design?

I was drawn to UX/UI design because it merges technology, usability, and aesthetics. Designing digital solutions that are not only visually appealing but also functional is incredibly rewarding. It's fascinating to see how design influences user behavior and helps them achieve their goals. Every design element, like adding shadows to a button, plays a crucial role in enhancing the user experience. Additionally, I am great at problem-solving and making the complex simple, which allows me to create intuitive and seamless user experiences.

What tools do you use?

For design and prototyping, I primarily use Figma, which is essential for all my design needs. For brainstorming, data collection, organization, and information architecture, FigJam is my go-to tool. When building websites, I rely on Webflow for its powerful and flexible web design capabilities.For business management tasks like time tracking, contract generation, and invoicing, I use Fiverr Workspace (formerly known as And.co). For creating logos, Adobe Illustrator is my preferred software, while Photoshop is indispensable for crafting detailed mockups. Additionally, I use Canva to create design templates specifically tailored for my clients, enabling them to maintain brand consistency effortlessly. Sublime Text is used for coding, and Apple iCal for managing my calendar. To stay organized with tasks, I use the To Do List app and Notion for documentation and organization. For communication, I rely on Slack and WhatsApp for chat functionalities. Bear serves as my primary note-taking app, and IconJar is an excellent resource for organizing icons.

How much do you charge for UX/UI design freelance and contract?

I charge an hourly rate of  $90 USD for UX/UI design services or a day rate of $680 USD. For Australian Clients my hourly rate is $125 AUD an hour. An hourly rate allows for flexibility and ensures that you only pay for the time spent directly on your project. Time tracking is used to maintain transparency and fairness in billing. Fixed price quotes can be arranged for Brand and Website projects upon enquiry.

How much does it cost to design and build a custom webflow website?

The cost to design and build a custom Webflow website can vary widely depending on several factors such as the complexity of the design, the number of pages, custom functionality, integrations, and any additional services like brand or asset creation. Generally, for a high-quality custom Webflow website, the cost can range from $5,000 AUD to $20,000 AUD or more, with the median cost being around $10,000 AUD.

Are you open to full-time opportunities?

Yes, I am open to the right full-time role that allows me to take ownership of a product and dedicate myself to creating an exceptional experience.