Taking on new projects & opportunities

I'm Ariel — an experienced designer simplifying complexity & delivering impactful solutions

Bringing bold ideas to life through thoughtful, user-centric design.
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What people say

Working with Ariel was a great experience. She came into a project and really took control of areas that were complex for our UX and UI requirements. Highly recommend her for any project.

Sam Hussey
CEO @ deployable | Data-driven digital campaigns, Audience engagement

Ariel has been a pleasure to work with. She is a very talented designer, very open to listening to others perspective but equally able to defend her position based on her experience and expertise. This balanced and collaborative approach, combined with her talented skillset, and passion for user-centred design results in her achieving beautiful and effective experiences for users. Ariel is a bright light for the design community, and am looking forward to seeing her contributions to the field.

Amber Dean
Lead UX Researche

She did an exceptional job. From the beginning, she demonstrated a high level of efficiency and professionalism. Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life. Ariel was able to produce high quality supporting visual assets and ensured every element was polished and cohesive. Throughout the project, she communicated clearly and met every deadline. She was also able to efficiently convert the design into a Webflow site. I am extremely satisfied with the results and would highly recommend Ariel to anyone looking for high quality design work.

Andrew Pitts
Founder & CEO at Polinode

Working with Ariel is a great delight. Her passion and knowledge of UX always bring about inspirations and motivations to the team. I'd highly recommend Ariel for not only she's a talented designer but also a great person to work with.

Shuchen Tian
Senior Product Designer @Atlassian

Ariels dedication, passion and love for design will inspire everyone who sees her work. I’ve been working alongside with Ariel in a group project we submitted our last semester at Griffith University. Ariels role was as group leader, and she did a great job delegating tasks to the team, planning our project and made everyone feel included and taken care of. Ariel has also helped me build my wordpress website, and I believe she has a lot of great knowledge regarding both web design and graphic design. I believe she will be successful wherever she goes, and they who get to hire her, should be lucky!

Martine Øverland Sagheim
Grafisk designer Grafisk designer @ HK Reklamebyrå

Ariel is one of the most meticulous designers in her space. Coupled with her keen eye, she's also extra careful with user experience - and goes beyond just "making it look good". With an agile approach, she iterates through design quite closing with developers, to ensure that the designs are not purely aspirational, but also achievable. She's an inspiration, with a genuine passion. I have no doubt in her becoming a figurehead in the community in the not so distant future!

Marais Rossouw
Staff Software EngineerStaff @ GitHub
What people say
She did an exceptional job. From the beginning, she demonstrated a high level of efficiency and professionalism. Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life. Ariel was able to produce high quality supporting visual assets and ensured every element was polished and cohesive. Throughout the project, she communicated clearly and met every deadline. She was also able to efficiently convert the design into a Webflow site. I am extremely satisfied with the results and would highly recommend Ariel to anyone looking for high quality design work.  
Andrew Pitts
Founder & CEO @ Polinode
Ariel is one of the most meticulous designers in her space. Coupled with her keen eye, she's also extra careful with user experience - and goes beyond just "making it look good". With an agile approach, she iterates through design quite closing with developers, to ensure that the designs are not purely aspirational, but also achievable. She's an inspiration, with a genuine passion. I have no doubt in her becoming a figurehead in the community in the not so distant future!
Staff Software EngineerStaff @ GitHub
Working with Ariel was a great experience. 
She came into a project and really took control of areas that were complex for our UX and UI requirements. 
Highly recommend her for any project.
Sam Hussey
Co-Founder & CEO @ Deployable
Ariel has been a pleasure to work with. She is a very talented designer, very open to listening to others perspective but equally able to defend her position based on her experience and expertise. This balanced and collaborative approach, combined with her talented skillset, and passion for user-centred design results in her achieving beautiful and effective experiences for users. Ariel is a bright light for the design community, and am looking forward to seeing her contributions to the field.
Lead UX researcher @ Skedulo

FAQ

What is your UX process?

My UX process entirely depends on the product, its purpose and value, user needs, business needs, available data, and the commonality of the product type to leverage existing patterns and conventions. Based on these factors, I construct a UX process catered specifically to the product. If there is an existing product, I begin with a UX audit of the current experience and review any existing user feedback data. The level of depth in this step also depends on budget and resources. Additionally, I may map out data and user journeys to visualize interactions and identify critical touchpoints. This holistic and adaptable approach ensures that the final product is user-centered, functional, and aligned with business objectives.

Why did you choose UX/UI design?

I was drawn to UX/UI design because it merges technology, usability, and aesthetics. Designing digital solutions that are not only visually appealing but also functional is incredibly rewarding. It's fascinating to see how design influences user behavior and helps them achieve their goals. Every design element, like adding shadows to a button, plays a crucial role in enhancing the user experience. Additionally, I am great at problem-solving and making the complex simple, which allows me to create intuitive and seamless user experiences.

What tools do you use?

For design and prototyping, I primarily use Figma, which is essential for all my design needs. For brainstorming, data collection, organization, and information architecture, FigJam is my go-to tool. When building websites, I rely on Webflow for its powerful and flexible web design capabilities.For business management tasks like time tracking, contract generation, and invoicing, I use Fiverr Workspace (formerly known as And.co). For creating logos, Adobe Illustrator is my preferred software, while Photoshop is indispensable for crafting detailed mockups. Additionally, I use Canva to create design templates specifically tailored for my clients, enabling them to maintain brand consistency effortlessly. Sublime Text is used for coding, and Apple iCal for managing my calendar. To stay organized with tasks, I use the Superlist app and Notion for documentation and organization. For communication, I rely on Slack and WhatsApp for chat functionalities. Bear serves as my primary note-taking app, and IconJar is an excellent resource for organizing icons.

How much do you charge for UX/UI design freelance and contract?

I charge an hourly rate of $90 USD for UX/UI design services or a day rate of $680 USD.

Australian clients: $125 AUD per hour
UK clients:
£62 per hour
US clients & others:
$90 USD per hour

‍An hourly rate provides flexibility, ensuring you only pay for the time spent directly on your project. I also offer fixed-price quotes for Brand and Website projects upon enquiry.

💡 Fast & Efficient – I work exceptionally fast, and clients are often surprised by how quickly I deliver results without compromising quality.

🔍 Transparent & Fair Billing – I use time tracking to ensure clarity, accuracy, and fairness in all billing.

How much does it cost to design and build a custom webflow website?

The cost to design and build a custom Webflow website can vary widely depending on several factors such as the complexity of the design, the number of pages, custom functionality, integrations, and any additional services like brand or asset creation. Generally, for a high-quality custom Webflow website, the cost can range from $5,000  - $20,000 AUD, with the median cost being around $10,000 AUD.

Capabilities

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