Baskin Robbins is a client I worked on at Type + Pixel. We wanted to look at ways to bring back the wonder in this new brand roll out and capture peoples imagination. It started with the campaign for their new loyalty app.
I put this pitch together to present to Baskin Robbins a new brand direction. This concept became reality and evolved into what it is today.
When I left Type and Pixel, another designer carried out the execution of the concept and produced the final output below. I personally love their tweaks to the illustration and was so happy with the output when I got to see it in stores!
I did the design and art direction for the rewards campaign project.
For this campaign video, I did the art direction, storyboarding and graphics. The video was based on my original poster design for a Baskin Robbins loyalty app campaign and was animated by 'Hotel Lima'.
Poster design for Baskin-Robins Rewards campaign. It was presented in stores and rolled out across multiple pieces of collateral..
Website landing page which you can see at baskinrobbins.com.au/brrewards
App intro design - a reskin of their purchased loyalty app platform. Their app was more of an out of the box product which was then customized.
Though I had not controll of the app design itself on this view, I did design the offer tiles which are used in the app
This typographic poster was designed as a part of their old branding. I used cookie crumbs to write the word and photographed it.
New product - Ultimate shakes poster design
Photographs of the poster from Baskin-Robbins stores
New product - Ultimate cones poster design